Thursday, March 24, 2005

Ask Jeeves take-over

The Search Engine Ask Jeeves has been bought for $1.85 billion by InterActiveCorp (IAC). IAC owns many of the largest Internet properties including Hotels.com, Expedia, Ticketmaster, CitySearch and Match.com.

Ask Jeeves currently has an estimated 5.1 % search share (source: Nielsen Net Ratings) including searches through owned properties (Jeeves owns iWon, MyWay, Teoma and My Search), right behind AOL (6.6 %).

The addition of an Ask Jeeves powered search box to every one of IAC's websites is expected to be the first obvious effect from the acquisition. Will the Butler finally "go Big"?

Certainly a further leveling of search share between the major players can only be a good thing for searchers and publishers alike.

Ask Jeeves is powered by Teoma, a Search Engine that gives more weight to a site's actual content than to it's linking behaviour.

2 Comments:

At 2:34 AM, Blogger Web Design Solutions said...

They are starting a new TV advertising campaign, I think they have big plans for AskJeeves

 
At 4:25 PM, Blogger Gert said...

Looks like everyone is doing what Google has always vowed to never to: advertise.

Personally I hope we'll end up with a search pie that's cut into more equal slices.

 

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