Thursday, March 17, 2005

MSN Search to launch AdWords competitor?

Rumours that MSN Search is to launch a Google Adwords style advertising program first appeared on Bloomberg.com, who claimed MSN was about to make a statement around this time. I haven’t seen anything yet.

Currently, Microsoft uses Yahoo-owned Overture to provide search advertisements. But after launching MSN search and a multi million dollar advertising campaign, including very stylish TV commercials around the world, getting a slice of the context based, on-line search ads market would seem like a logical next step. It would not only contribute to MSN flagging revenue growth but perhaps more importantly in the near future it would force both advertisers and publishers alike to start taking notice of the “new kid on the block”. It could be the breakthrough the Search Engine needs.

Danny Sullivan had these thoughts about Microsoft's service and their agreement with Overture, which expires next June:

"I think toward the end of the year is more likely for a rollout, and I'd suspect we'd see Yahoo as a backfill until the advertisers have filled in the new program".

It’ll be exciting to see what features the “MSN AdWords and AdSense” program will have. An improved, enhanced version of this kind of advertising programs would certainly help MSN in gaining the search share it is so ambitiously seeking… To be continued! I wish them the best of luck.

2 Comments:

At 6:06 PM, Blogger Ken said...

I hope MSN AdWords will be favorable to small time websites like blogs. I don't like the fact that Google Adsense requires you to earn $100 before you can get a check. It use to be you could request a check at the end of the year even if it were less than $100, but not anymore.

 
At 2:22 PM, Blogger Gert said...

Yes, Ken, I agree. MSN could make a lot of improvements to adWords and that's one of them. ClickBank allow to draw checks as little as $10, fortnightly. Wait and see...

 

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