Israel's latest PR: 'we don't ride camels'
Shit you couldn't make up if they paid you for it: to try and heal
Rather than focusing on the passions surrounding the Israeli-Arab conflict, the campaign suggests — with a touch of humor — that people abroad believe that camels are a leading form of transportation in Israel, or that Israelis like to barbecue outside because they have no gas or electricity at home.
But foreign attitudes toward the country would seem to have little to do with any perception that Israel is primitive — the country's high-tech sector and military are widely recognized as among the world's most advanced — and far more to do with the intractable complexities of the Mideast conflict.
Israelis still suffering the fallout from its punishing military operation in war crimes accusations from a United Nations commission. And the new campaign kicked off precisely as Gaza Israel's Mossad was accused of killing a Hamas operative in , suggesting another way Israeli citizens might be serving their government abroad. last winter, including Dubai
Anat Weinstein-Berkovits, a spokesman for the newly created government ministry behind the project, said the goal is to urge Israelis to "tell about the beautiful
you know." Israel
At least one Israeli gets it:
Dan Caspi, a communications professor at
, said Israelis genuinely love their country and defend its actions abroad, even if they criticize those same actions bitterly at home. Ben Gurion University
But Caspi said the campaign is still unlikely to be effective.
He noted that after
Israelcaptured territories from Egypt, Syriaand Jordanin the 1967 Mideast War, Israel's then prime minister, Levi Eshkol, is reputed to have summoned international experts and asked them how to improve 's suddenly complicated image. They consulted for days and then gave Eshkol one recommendation: Get out of the territories. Israel
Little, Caspi said, has changed since then.
"The government would be better advised to first put its house in order," he said.